2012 Checking Built for Income Study

Strategies to get consumers to accept profitable checking models

Are your basic checking accounts generating enough revenue?

Throughout the year our product and fee researchers release in-depth studies providing our clients with competitive intelligence on key banking products. Informa Research Services, Inc., has introduced our 2012 Checking Built for Income Study. This exciting study focuses on the market changes in 2012 away from free checking to more "fee-based" checking account models. The 2012 Checking Built for Income Study also focuses on the changes that financial institutions are implementing as they design their new basic checking accounts to be more "menu-based" and "condition-based" pricing (e.g., direct deposit and debit card transactions).

Enhance Relationships and Identify New Revenue Avenues for Basic Checking Products

Order now and receive the 2012 Checking Built for Income Study for the low price of only:

• $695 for the retail or business edition
• $895 for both editions

Plus! Order now and receive our Report Analysis and Executive Summary FREE!

This research project captures the basic checking program details of the Top 50 financial institutions.

• Is free checking offered?
• Menu-based pricing
• What is replacing "free"?
• Bill payment fees
• Paper statement fees
• Account benefits and fee waivers
• Debit card reward details
• Person-to-person payment information (retail edition only)
• Retail RDC (retail edition only)

Click below to view samples:

• Retail edition
• Business edition

At these incredibly low prices, this powerful report is an outstanding value and indispensable pricing tool.

To order the 2012 Checking Built for Income Study:

• Complete our online form
• Contact Chad Watkins at 1.800.848.0218 Ext. 48407 or by e-mail at cwatkins@informars.com.

NOTE: You must have Adobe Reader to view the sample. Click here to download it for free.